For drivers who already own Tesla vehicles that have the free Supercharging perk associated with it, this offer is definitely worth considering. If you also use your free Supercharging perk on long journeys, this transfer offer can be a huge convenience: Drivers could certainly travel long distances in their new Tesla without having to worry about running out of charge — or perhaps more importantly, not worrying about paying for charging while at a Tesla Supercharger.
While Tesla has been skeptical about extending the free Supercharging offer to a wider userbase, such short-term offers could prove helpful for the company. By offering existing owners the ability to transfer their free Supercharging, Tesla is making it more attractive for them to shell out the cash and upgrade to a newer model.
This obviously can help Tesla boost sales of its new vehicles, which means more profit for the company. Tesla has been facing increasing competition from other electric vehicle manufacturers, and it needs to find ways to reduce costs and increase profits — free charging being quite the persuasive method of selling more cars.