At a starting price tag of $5,999, there is no denying that the Sony A9 III is strictly meant for true professionals. For pro videographers, the camera offers a wealth of features, including S-Cinetone — a Sony-exclusive feature that makes it simpler for editors to achieve a cinematic look without the need for post-processing — support for S-Log3, as well as Sony’s “Monitor & Control” app. For photographers, the camera supports Sony’s newest AF algorithms and promises good performance even in light levels as low as EV-5 in AF-S mode.
The Alpha 9 III gets a large touch-enabled LCD monitor that supports various orientation options. The EVF uses a 9.44 million-dot Quad XGA OLED and attains the same brightness levels as the Sony Alpha 7R V, with a magnification of approximately 0.90x.
The new AI-powered features of the Sony A9 III include better image recognition and a major improvement in its ability to recognize, track, and focus on the eyes of a chosen subject. Another important feature addition to the A9 III is the High-Frequency Flicker function that claims to reduce issues photographers and videographers face when shooting under LED lighting.
Customers interested in getting the Sony A9 III would be happy to know that the camera will be up for pre-order starting Nov. 8, 2023, for a suggested retail price of $5,999.99. The company hasn’t revealed how soon the first shipments are expected to reach consumers.