This may be Acura’s first EV, but the automaker isn’t naive about the challenges that electric vehicles face — and the preconceptions that potential owners still struggle with. Charging is, unsurprisingly, a significant hurdle. While range anxiety is most commonly associated with battery size onboard the EV itself, where and when it’ll be plugged in to replenish that battery is another big question.
Acura’s strategy there, or at least one stage of it, is a bundled charging package. More accurately, a choice from three charging packages, which will be included in the price of the 2024 ZDX and the ZDX Type S. They’re designed to satisfy different levels of changing concern, whether that be at home or on the road.
Basically, the trio of packages will cover home charger installation and credits for public chargers. At the one extreme, the package will be biased toward getting new-to-EV owners up and running for home charging. While the final amounts haven’t been settled upon yet, it’ll mean support for installing a home EV charger in, say, a garage or carport, as well as any other potential costs around upgrading electricity panels or other infrastructure.
At the other extreme, Acura’s offering will be biased toward those wanting on-the-road charging. Again, final credit amounts haven’t been announced, but we’ve seen similar strategies from automakers offering bundled charging with Electrify America and other providers. In the middle, there’ll be a more equal balance of home credit and public charger access.