In the example provided by Amazon, the user navigates to the Product Identity tab and simply inputs “Amazon Basics mousepad with gel wrist pad” into the “Generate Listing Content” box. From this, the product description and Bullet Point summary boxes are filled in with much more detail about the product. For example, the description states that the mousepad’s “smooth, consistent surface is perfect for both laser and optical mice” and that it is “easy to clean with a damp cloth.”
It’s prominently noted within Seller Central that this feature is in early access, and that users must vigilantly read through and edit the content to ensure its accuracy — and eligibility with Amazon’s guidelines for sellers in mind. Fortunately, users can freely edit any of the resulting text.
Amazon Select and Catalog Systems vice president, Robert Tekiela, is quoted in the blog post boasting that the system “can infer a table is round if specifications list a diameter or infer the collar style of a shirt from its image,” when creating descriptions. Tekiela also made sure to highlight another fundamental truth of generative AI: it has enormous potential and utility when used carefully and conscientiously.
The bottom line is that the global powerhouse has a tremendous responsibility to its third-party sellers (which Amazon notes account for around 60% of its sales), and any moves that may make their work more convenient are very welcome indeed.