Next, we have the Gauss Code. As the name makes it abundantly clear, it will help write code that goes towards developing code and software. Samsung isn’t directly pushing it as a magic wand for generating original code but more like an assistant that can help speed up tasks by handling the more mundane aspects, describing code, and coming up with test scenarios. GitHub Copilot is a great example of what Samsung is pitching here.
Finally, Samsung is pitching Gauss Image. It’s a generative model similar to OpenAI’s Dall-E, which allows users to generate images from text prompts. But Samsung is going a step ahead here. The company says Gauss Image will also let users edit those AI-generated images and even upscale low-resolution photos.
Right now, the company is testing Gauss among employees to boost their productivity but says there are plans to expand to “a variety of Samsung product applications to provide new user experience in the near future.” Samsung’s bet on AI makes a lot of sense, especially from a competitive perspective.
Google, which currently sits atop one of the biggest large language models out there called PaLM 2, is busy adding AI smarts to the Pixel series phone. However, they continue to be an outlier from a market share perspective. Apple is yet to drop any AI bombshell for iPhones. With its expansive market reach, it’s natural that Samsung can take an early lead in the “AI on phone” race.