The announcement come a little over a month after Apple’s September 2023 iPhone 15 event, which saw the company introduce the iPhone 15 lineup in addition to the Apple Watch Series 9 and the second-generation Apple Watch Ultra. Apple itself teased today’s Mac announcements as part of its event invitation, which included the Mac Finder icon.
Consumers can expect to find the new M3 chip family in Apple’s newly announced Mac models, including the 14-inch MacBook Pro with XDR display featuring the base M3 chip; the 14-inch and 16-inch MacBook Pro featuring the M3 Pro chip; and a MacBook Pro model with the M3 Max chip, which will be able to power four high-resolution external monitors.
Apple surprised its customers by introducing a black MacBook color option, which is limited to the M3 Pro and M3 Max models. The new lineup will start at $1,599 for the base MacBook Pro with M3, while the 14-inch and 16-inch MacBook Pro sporting the M3 Pro chip start at $1,999 and $2,499, respectively. Both are available to order starting today. The MacBook Pro with the M3 Max chip, meanwhile, will start at $3,499.