Apple hasn’t publicly given a reason why it’s discontinuing the Apple Music Voice Plan, but the move comes with recent price hikes to several of its subscription services. Apple TV+, the company’s streaming platform that has had big success with TV shows like “Ted Lasso,” will have its price raised from $6.99 per month to $9.99 per month. The move has been met with some dismay from current subscribers, namely because the streaming library of Apple TV+ is considerably smaller than its major competitors.
Apple Arcade and Apple News are also seeing price increases to $6.99 and $12.99, respectively. The company has pushed its users to subscribe to Apple One since its launch in 2020, which bundles several of its services at a discount and includes access to Apple Music, Apple TV+, Apple Arcade, and iCloud+. However, the monthly rate for Apple One has also just gone up, from $16.95 to $19.95 for individuals and from $22.95 to $25.95 for the Family plan. Its most expensive Premier plan — which includes Fitness+, News+, and additional iCloud storage — also increased to $37.95. All of these price changes were made effective immediately for new customers, while existing subscribers can expect to see their bills go up within a month.
For Apple Music Voice Plans, subscribers looking to stick with Apple Music will have to upgrade to either the $10.99 per month Individual plan or $16.99 per month Family Plan. Students, however, can take advantage of a cheaper $5.99 per month Student tier (that can be controlled with more than just Siri).